Steve Starter from $199 / month
Steve Starter automates competitive research and helps turn relevant insights into battlecards and answers your sales team can use. Compare the available plans with the work you would build and maintain yourself.
Compare the work you want to own
Work your team would manage
- Choose the research questions and sources
- Set up collection and integrations
- Maintain connections and source updates
- Check the evidence and output quality
- Apply your company and buyer context
- Connect the tools your team uses
- Review data handling and access
Steve Starter
- Automated research in a shared product
- Configure competitors and your context
- Research and product updates
- Editable battlecards and research outputs
- Built specifically for competitive intel
- Connections depend on the selected plan
- SOC 2 Type II certified
What Steve Starter offers
Battlecards
Generate battlecards from competitive research, then review the relevant evidence and proposed changes before sharing.
Research-backed updates
Use new research to review and update the guidance your team shares.
Ready-to-use format
Get 6 structured templates that reps can use immediately and download or share as a link.
Instant access
Access battlecards directly in Slack, Teams, or wherever your team already works.
Each claim shows its sources. When news changes one, you review the update.
6 Templates + Your Own Battlecard
Start with proven templates or build from scratch.
Objection Handling
Counter their claims
Feature Comparison
Side-by-side
Customer Stories
Wins and reviews
Canvas
Every section on one rival
Single Competitor
Deep-dive on one rival
And more: Multi Competitor, or build your own.
Real-time Monitoring
Automate recurring competitor research and review the changes that matter to your team.
Plan-specific sources
Confirm the source types and monitoring capabilities included in the plan you choose.
Smart alerts
Review updates about relevant pricing, product and messaging changes.
Integration with call recording and Slack
Automatically extract competitor-related content from sales calls and Slack #competitors channel conversations.
Three Acme articles, weeks apart, land on one story marked Latest.
Slack / Teams Integration
Get competitive intel where your team already works. Steve delivers real-time updates directly to Slack or Microsoft Teams.
Real-time alerts
Receive relevant competitor updates through your configured delivery workflow.
Ask Steve in chat
Ask competitive questions through your configured integration and review the relevant research.
Auto-capture insights
Steve automatically captures competitor intel discussed in channels like #competitors to continuously update your battlecards and assets.
A rep asks Steve in Slack about Acme, and Steve answers with your messaging framework.
Pricing
Choose the plan that fits your competitive intelligence needs.
How much does Steve Starter cost?
Steve, an AI competitive intelligence platform, prices Starter at $199 a month for up to 5 competitors, with Slack and Teams integration and self-service onboarding included. Starter Plus adds call-recording and chat insight extraction for $249 a month. Steve Competitive Intel, for 10 or more competitors, is priced by quote.
Steve Starter
For teams starting a shared competitive research workflow
Up to 5 competitors
- Auto-generate & update battlecards
- Real-time competitor news monitoring
- Slack / Teams integration
- Self-onboarding