Strategy intelligence
For product marketing, sales and enablement — objection answers and positioning stay current, automatically.
Interactive demo
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Also in the demo: Insights · News · Canvas · On-field CI · CRM · Win/Loss · Build vs buy
Steve turns what your team hears in a real sales conversation into sharper competitive intel, usable sales enablement, and a clear view of why you win or lose.
01
Steve automates competitor research and helps your team turn pricing, product and market changes into relevant strategic insights and battlecards.
Explore Competitive IntelThree Acme articles, weeks apart, land on one story marked Latest.
02
Give sales current battlecards, relevant meeting briefs and competitive guidance. PMM and enablement maintain the shared message; reps use it in buyer conversations.
Explore Sales PrepA rep asks Steve in Slack about Acme, and Steve answers with your messaging framework.
03
Collect buyer feedback and review patterns across wins and losses. Use the findings to improve positioning, sales responses and the questions your team researches next.
Explore Win/LossIn Steve's interview, the lost buyer names the rollout, not the CRM's Budget reason.
What the work is for
Give sales relevant evidence and objection answers to explain why a buyer should choose you.
Help the team answer competitive questions and address concerns while a deal is moving.
Automate recurring research and material updates so your team can spend more time on strategy and customers.
Connected evidence
A competitor update tells you what changed. Buyer feedback and your own company information help you decide what to do about it. Steve brings relevant evidence into your competitive research.
From source to next move
Gong · Avoma · Fireflies · Outreach · Zoom
Salesforce · HubSpot
Slack #competitor · Teams #competitor
Google Drive · Internal Docs
Competitor Websites · News & PR · G2 · Trustpilot · LinkedIn
Two listings disagree on Acme's price, so Steve keeps the one three sources confirm.
Collect signals from the public sources and company tools connected to your project.
Use source material and review controls to check important claims before sharing them.
Use the research in battlecards, objection answers, positioning and reports.
Already using AI for research?
Steve collects current competitive signals for strategy and sales.
Compare pricing changes, buyer objections and product facts before you update positioning.
Compare the time and upkeep of building research yourself with Steve.
Claude and Steve get the same question, and only Steve knows this quarter.
Used by many fast-growing companies.
Questions, answered
How Steve works, who uses it and what your team needs to get started.
Automate competitive research and turn strategic insights into battlecards, objection answers and positioning that help your team win deals.
Steve
# competitive
HubSpot · Deal
Salesforce
Claude