Steve automates your competitive research and turns it into the battlecards, objection answers, and positioning your sales team uses to win deals.

Why use Steve if we already research with AI?

Steve provides automated research and connected workflows for turning information into strategic insights and sales guidance. Compare the source collection, verification, updates and sharing your team would maintain itself with what Steve provides. You can also explore Steve’s data connection alongside your existing AI assistant.

What data sources does Steve connect with?

Steve works with competitor websites, news, reviews and supported social sources, alongside company information and connected tools such as Gong and Slack. Coverage depends on the source, project and integration. Confirm the sources and connections your team needs when choosing a plan.

What impact can I expect?

The goals are higher win rates, shorter sales cycles and less workload. Steve supports them by automating research and helping your team use relevant insights in positioning, objection answers and buyer conversations. The results depend on your situation and how your team uses the intelligence.

Steve is for teams making competitive decisions, including product marketing, sales, sales enablement and commercial leaders. The PMM or CI owner typically champions the program and maintains shared guidance. Sales uses that guidance in buyer conversations; setup and responsibilities vary by product and integration.

What does our team still need to do?

Your team chooses the competitors and questions that matter, connects the relevant sources and reviews important claims and recommendations. Steve automates research tasks and supported updates. For example, Gong and Slack integrations provide controls for reviewing contributed insights before they enter your shared knowledge.

How can we compare building and buying?

Compare the same work over the same period: setup, source and infrastructure costs, ongoing checks and updates, and delivery to the team. Include Steve’s price and your remaining setup and review work on the buy side. Our build-versus-buy guide includes a calculator using your own assumptions.

Absolutely. Steve is built from the ground up with enterprise-grade security. Your data is strictly isolated within your workspace, and we never use your proprietary data to train or fine-tune our foundation models.

Is Steve certified for SOC 2?

Yes, Trissino (the company behind Steve) is SOC 2 Type II certified. All data is fully encrypted both in transit and at rest, ensuring strict compliance with industry-leading security standards.

Competitive Intelligence

Competitive intel that you can’t just vibecode

For PMM, sales and enablement: Steve researches your competitors, checks every claim and cites the source, then keeps your battle cards current.

Request a demo Watch the demo

Inbox

Re: Platform rollout

Account executiveTue

Head of product marketing10:41

We’ll just build it with Claude.

Build vs buy talk

Steve/Battle cards10:42

Build path 1 of 7

Claude with your files and tools

What they give up

Our roadmap, support and updates

Rebuttal

Claude gets you a first version. You own every version after it.

Landmine question

“Who keeps it running after week one?”

Sent to the rep · linked on the deal

Gong

Discovery call

Analytics suite

Account executive14:01

Ops lead14:02

We could wire it up in n8n.

Build vs buy talk

Steve/Battle cards14:08

Build path 2 of 7

Workflow tool + an LLM

What they give up

Upkeep of every connector

Rebuttal

The workflow is the easy part. Keeping it accurate is the job.

Landmine question

“What breaks when a connector changes?”

Sent to the rep · linked on the deal

Also in the demo: Insights · News · Canvas · On-field CI · CRM · Win/Loss · Build vs buy · Interviews

One buyer conversation can change the next move.

Steve turns what your team hears in a real sales conversation into sharper competitive intel, usable sales enablement, and a clear view of why you win or lose.

Competitive Intel

Steve automates competitor research and helps your team turn pricing, product and market changes into relevant strategic insights and battlecards.

Explore Competitive Intel

Automated competitor research
Battlecard generation and updates
News and product update tracking

Three Acme articles, weeks apart, land on one story marked Latest.

app.hiresteve.ai/news

Steve/NewsAcme

Story timeline

Sep 22, 2026SaaS WireAcme moves to seat-based pricing
Added to this story
Sep 11, 2026LinkedInAcme is hiring 3 senior engineers
Sep 7, 2026Funding WireAcme closes its Series B

Latest3 articles

SaaS WireSep 22, 2026Acme

Acme moves to seat-based pricing

Story summary

Three weeks of Acme news in one thread: new funding, senior engineering hires, and now pricing per seat.

Sales Enablement

Give sales current battlecards, relevant meeting briefs and competitive guidance. PMM and enablement maintain the shared message; reps use it in buyer conversations.

Explore Sales Prep

Auto-generated collateral
Sales meeting prep
Competitive guidance during calls

A rep asks Steve in Slack about Acme, and Steve answers with your messaging framework.

Win/Loss Analysis

Collect buyer feedback and review patterns across wins and losses. Use the findings to improve positioning, sales responses and the questions your team researches next.

Explore Win/Loss

Automated win/loss reports
CRM-triggered buyer surveys
Informs positioning and strategy

In Steve's interview, the lost buyer names the rollout, not the CRM's Budget reason.

What the work is for

Turn intelligence into a stronger sales approach.

Higher win rates

Give sales relevant evidence and objection answers to explain why a buyer should choose you.

Shorter sales cycles

Help the team answer competitive questions and address concerns while a deal is moving.

Less workload

Automate recurring research and material updates so your team can spend more time on strategy and customers.

From source to next move

01Stable sources

Call Recording
Gong · Avoma · Fireflies · Outreach · Zoom
CRM
Salesforce · HubSpot
Internal Comms
Slack #competitor · Teams #competitor
Documents
Google Drive · Internal Docs
Public Data
Competitor Websites · News & PR · G2 · Trustpilot · LinkedIn

Two listings disagree on Acme's price, so Steve keeps the one three sources confirm.

03Decisions with context

01
Bring relevant evidence together
Collect signals from the public sources and company tools connected to your project.
02
Check the underlying sources
Use source material and review controls to check important claims before sharing them.
03
Turn insights into guidance
Use the research in battlecards, objection answers, positioning and reports.

Already using AI for research?

Start with the information your decisions depend on.

Steve collects current competitive signals for strategy and sales.

Understand what the signal means

Compare pricing changes, buyer objections and product facts before you update positioning.

Decide which work to build or buy

Compare the time and upkeep of building research yourself with Steve.

Work through the build vs. buy guide Explore Steve’s data for your AI assistant

Claude and Steve get the same question, and only Steve knows this quarter.

Claude

What has Acme shipped this quarter?

Training data · cut off before this quarter

As of my last update, Acme had not announced SSO. Their pricing was unchanged.

Slack

Steve APP

Account exec9:41

What has Acme shipped this quarter?

SteveAPP9:41

Your tracked sources

Gong

HubSpot

This quarter

Acme shipped SSO last week.

Emca changed pricing on the 3rd. Both came up on your calls.

As featured at

Used by many fast-growing companies.

How Steve compares

Buy a CI platform, build it with AI, or hire Steve.

Our own Feature Comparison card, run on us, Klue / Crayon and Claude / ChatGPT. Every point cites a public source.

Switch the view mode. The trophy marks each row’s winner.

hiresteve.ai vs Klue / Crayon vs Claude / ChatGPT

Feature Comparison

Feature comparison: hiresteve.ai vs Klue / Crayon vs Claude / ChatGPT. Sources checked 2026-10-22.
Features	hiresteve.aiOur product	Klue / Crayon	Claude / ChatGPT
Research & accuracy
Claim-level verificationWinner: hiresteve.ai	Checks each claim against the live web, up to ten rounds 26 Labels lines Confirmed, Needs verification or Unverified 26 Click any claim to see the pages behind it 2	Klue: Ask Klue returns sourced answers 1518 Klue: pricing intel validated with source links 17 Crayon: no claim-check or citation step described 2822	ChatGPT: web answers may include citations 34 ChatGPT warns citations can be incomplete or incorrect 34 Claude: every web-search response includes citations 29
Deep research on demandWinner: Claude / ChatGPT	Deep mode checks every claim and shows an audit trail 1 Answers only about tracked competitors, plus web search 1	Klue: Ask Klue answers from your CI content 13 Crayon: Crayon Answers gives conversational answers 28 Open-web research on new topics not described 1328	ChatGPT: edit the research plan, limit to chosen sites 37 ChatGPT: download reports as Markdown, Word or PDF 37 Claude: web search with citations on every response 29
Sources watchedWinner: Klue / Crayon	Reads news daily, reviews and site pages weekly 1 Covers G2, Trustpilot and Capterra reviews 10 No job postings, filings or app stores 1	Crayon: pricing, news, reviews, job postings, SEC filings 2221 Klue: web sources, G2 reviews, Gong calls, internal docs 15 Klue: refreshes competitor profiles every 24 hours 15	Searches any public page when you ask 3429 Projects hold files and instructions you add yourself 3631 Nothing is collected unless you ask or schedule it 3532
Staying current
Stale line flagsWinner: hiresteve.ai	Flags card lines contradicted by new news or documents 61 Shows current text beside the suggested update 2 Canvas blocks flagged by news, site changes, reviews, uploads 1	Klue: living battlecards that refresh as changes happen 15 Crayon: schedule Sparks to keep battlecards current 2524 Line-level stale detection not described by either 152324	ChatGPT: tasks can monitor for changes and notify 35 Nothing edits or flags a card you wrote 3536
Website and pricing changesWinner: Klue / Crayon	Re-reads chosen pages weekly against your intent prompt 91 Shows before and after screenshots, changed area highlighted 91 Posts changes to Slack, Teams or Zoom 9	Crayon: monitors website changes, highlights before and after 21 Crayon: describes its monitoring as real-time 2122 Klue: browser extension clips and monitors pages 14	ChatGPT: scheduled tasks can watch for changes 35 ChatGPT: active tasks capped at 3 to 15 by plan 35 Claude: Cowork scheduled tasks run web research on paid plans 32
Review before updates applyWinner: hiresteve.ai	No proposed update applies until a manager accepts 12 Keep my edit, accept AI, or keep both per conflict 16 Canvas changes can be undone for 24 hours 1	Klue: curators and PMMs keep battlecards current 16 Klue: PMMs vet, validate and edit smart answers 18 Crayon: review workflow not described 2423	Shared projects give chat or edit access, no review step 36 Claude projects: viewers or editors, no approval flow 31
Reps & field
Answers in SlackWinner: hiresteve.ai	DM, @mention or /insights; answers in the thread with sources 73 Captures channel intel with Yes/No, PMM-only or AI approval 73 Teams gets digests and alerts; asking in Teams unconfirmed 1	Klue: Ask Klue in Slack, Teams, Salesforce, HubSpot 18 Klue: send intel to Klue from Slack and Teams 14 Crayon: alerts and intel in Slack and Teams channels 27	Claude Tag: @Claude in Slack on Team and Enterprise plans 33 ChatGPT: @ChatGPT in Slack and Teams for Business, Enterprise, Edu 39 Answers come from connected sources, not a battle card 3339
Battle card on the dealWinner: Klue / Crayon	Writes competitor, calls and card link onto HubSpot and Salesforce deals 122 Suggests project and competitor per new deal for review 1 Not real time: syncs nightly plus on demand 112	Klue: battlecards from any Salesforce object; HubSpot, Dynamics too 14 Crayon: battlecards inside HubSpot, Salesforce, FreshSales deals 27 Crayon: closed-deal data flows back for win/loss 27	Connectors read and act in apps you authorise 3038 No ready-made card-on-deal flow; you build it 3038
Competitor mentions in callsWinner: hiresteve.ai	Connects eight recorders, including Gong, Avoma, Fireflies, Outreach 84 Detects competitor mentions per customer call; no bot joins 84 Queues call intel for review before it reaches a card 84	Klue: Gong detects competitors, sends Deal Tips to reps 1418 Klue: Chorus recordings embedded as talk tracks 14 Crayon: Gong, Chorus, Clari clips into the intel stream 2721	No Gong or call-recorder connector in the help articles 3038 Upload a transcript and ask about it by hand 3631
Buyer win-loss interviewsWinner: Klue / Crayon	CRM close triggers an AI chat interview with the buyer 115 Follow-up questions probe thin answers; reward after approval 115 Text chat only, no voice or human interviewer 1	Klue: AI voice interviews, analyst-led interviews, Blindspot interviews 19 Klue: win and loss stories from CRM data and calls 19 Crayon: win rates by competitor from interviews and surveys 2621	Drafts questions from your files and instructions 3631 No buyer outreach or survey flow in the help docs 3538
Setup & effort
Start from one website addressWinner: hiresteve.ai	Add a competitor website; news, reviews and research start 12 Builds one canvas per competitor once research completes 1 Website tracking is the one source where you pick pages 19	Klue: auto-generates competitor profiles from public sources 1517 Crayon: templates to create battlecards in minutes 23 Onboarding steps not described on either site 1320	You add files, instructions and sources to a project 3631 Claude: project knowledge used across chats in that project 31
Runs without promptingWinner: Klue / Crayon	Fixed schedule: news daily, reviews and pages weekly 1 Scheduled card refresh weekly, bi-weekly or monthly 61 No customer-set schedule; not real time 1	Klue: watches sources 24/7, profiles refreshed every 24 hours 15 Crayon: daily email summary every morning 22 Crayon: real-time monitoring is a vendor claim 21	ChatGPT: recurring tasks, 3 to 15 active by plan 35 Claude: Cowork scheduled tasks run remotely on paid plans 32 Each task is a prompt you write and maintain 3532

SourcesChecked October 22, 2026

1Steve product docs: overviewSteve docs
2Steve Competitive Intel product pageSteve docs
3Steve Slack integration pageSteve docs
4Steve Gong integration pageSteve docs
5Steve Win/Loss product pageSteve docs
6Steve product docs: battle cardsSteve docs
7Steve product docs: SlackSteve docs
8Steve product docs: call recordersSteve docs
9Steve product docs: website trackingSteve docs
10Steve product docs: reviews and newsSteve docs
11Steve product docs: win-lossSteve docs
12Steve product docs: CRMSteve docs
13Klue homepageKlue
14Klue integrations pageKlue
15Klue AI pageKlue
16Klue Compete Agent pageKlue
17Klue Auto Insights pageKlue
18Klue Deal Support pageKlue
19Klue Win-Loss pageKlue
20Crayon homepageCrayon
21Crayon Aggregate pageCrayon
22Crayon Analyze pageCrayon
23Crayon Publish pageCrayon
24Crayon Organize pageCrayon
25Crayon Enable pageCrayon
26Crayon Measure pageCrayon
27Crayon integrations pageCrayon
28Crayon AI pageCrayon
29Claude help: web searchClaude
30Claude help: connectorsClaude
31Claude help: projectsClaude
32Claude help: Cowork scheduled tasksClaude
33Claude Tag (Claude in Slack) docsClaude
34ChatGPT help: searching the webChatGPT
35ChatGPT help: scheduled tasksChatGPT
36ChatGPT help: projectsChatGPT
37ChatGPT help: deep researchChatGPT
38ChatGPT help: connected appsChatGPT
39ChatGPT help: @ChatGPT in Slack and TeamsChatGPT

Questions, answered

Frequently Asked Questions

How Steve works, who uses it and what your team needs to get started.

Put competitive intelligence to work for your team.

Automate competitive research and turn strategic insights into battlecards, objection answers and positioning that help your team win deals.

Request a demo Read the build vs. buy guide

Competitive intel that you can’t just vibecode

Try Steve on sample competitors