Steve Competitive Intel

Battlecards your reps can repeat.

Steve researches your competitors and keeps every battlecard claim sourced and current.

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What is Steve's competitive intelligence platform?

Steve is an AI competitive intelligence platform that automates competitor research and turns it into battlecards, objection answers and positioning your sales team uses to win deals. It tracks public and company sources, alerts your team to relevant changes, and keeps battlecards current without manual upkeep.

Acme's site, news and reviews change, and Steve suggests the battle card update with its sources.

What Steve watches → what you get

Competitors change every week. Steve keeps your battlecards in step.

Steve reads these sources every day. You approve each battlecard update.

How it works

From a website to a trusted card.

  1. 01

    Add a competitor

    Paste the website. Steve checks it daily.

  2. 02

    Steve reads the sources

    Site, news, reviews, your calls and documents.

  3. 03

    Every claim is checked

    Against the live web, with its sources.

  4. 04

    You approve the updates

    Nothing on a card changes until you say so.

Automated research

Add a competitor once.

Steve tracks what changes so your team doesn't have to.

  • Websites, news, reviews and social sources
  • Pricing, product and messaging changes flagged
  • Competitor mentions pulled from calls and Slack

Add Acme's website. Steve starts checking it daily.

Your evidence

Bring in what buyers actually say.

Calls, shared messages and documents join the research.

  • Gong
  • Fireflies
  • Zoom
  • Salesforce
  • HubSpot
  • Outreach
  • Slack
  • Microsoft Teams
  • Google Drive
Add managed expert interviews

Battlecards

Every claim shows its source.

Your PMM or CI owner sets the context. Steve keeps the card current.

  • Confirmed, Needs verification or Unverified on every line
  • Click any claim to see the pages behind it
  • Updates wait for your review before they apply

Each claim shows its sources. When news changes one, you review the update.

6 Templates + Your Own Battlecard

Start with proven templates or build from scratch.

  1. Objection Handling

    Counter their claims

  2. Feature Comparison

    Side-by-side

  3. Customer Stories

    Wins and reviews

  4. Canvas

    Every section on one rival

  5. Single Competitor

    Deep-dive on one rival

And more: Multi Competitor, or build your own.

Slack and Teams

Answers where your team already talks.

Ask Steve a competitive question without leaving chat.

  • Posted every morning to the channel you choose
  • Ask Steve and get the battlecard back
  • Field intel captured, approved before it's shared

Steve's daily competitor news lands in your team's channel.

Frequently asked questions

What is Steve's competitive intelligence platform?

Steve is an AI competitive intelligence platform that automates competitor research and turns it into battlecards, objection answers and positioning your sales team uses to win deals. It tracks public and company sources, alerts your team to relevant changes, and keeps battlecards current without manual upkeep.

Which sources does Steve research?

Steve researches competitor websites, news, reviews and supported social sources alongside the company information you provide. It also extracts competitor mentions from connected call recorders and a Slack #competitors channel, and you can add up to 25 custom news sources per project, refreshed daily.

How does Steve keep battlecard claims accurate?

Steve breaks its research into individual claims and checks each one against the live web, for up to ten rounds. Every line on the card shows its status, Confirmed, Needs verification or Unverified, and links to the sources behind it.

Does Steve change a battlecard without asking?

No. When a news item, a review or an uploaded document affects a claim, Steve drafts the replacement and flags the block. Your PMM or CI owner compares the current and suggested text, then keeps the current version, applies the update or accepts both.

What battlecard templates does Steve include?

Steve includes six templates: Objection Handling, Feature Comparison, Customer Stories, Canvas, Single Competitor and Multi Competitor. You can also build your own, edit the result and share it by link or through the integrations configured for your team.

Can my team use Steve in Slack or Microsoft Teams?

Yes. Steve sends competitor news summaries to the channels you choose every morning, and reps can ask competitive questions in chat and get the relevant battlecards back. You choose the channels Steve captures intelligence from and who approves it for your shared knowledge.

Which tools does Steve connect to?

Steve connects to Gong, Avoma, Fireflies, Zoom, Outreach, Salesforce, HubSpot, Slack, Microsoft Teams and Google Drive. It pulls competitor mentions from calls and shared messages into your knowledge base, next to your uploaded company documents.

Turn competitive research into the guidance your team needs.

Objection answers, positioning and battlecards that stay current, without manual research.

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